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Classics and Performance Logo Version 3

The third version of the Classics and Performance logo is the one most recently used prior to the current logo. I wasn't impressed with the second version so I went in search of something that better conveyed classic American styling. I found a retro-style font that evoked a sense of the '50s, but of course, this one cost money to develop. Although it lacked the strength and impact I was hoping for, it provided the esthetic I had wanted when I developed the previous logo. I felt it expressed the core purpose of Classics and Performance. This is the longest running logo which stayed in use from 2005-2017. Design: Ryan King, 2005.

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